There’s a lot of investment guidance out there. Too much can be overwhelming. So, how can you cut through the noise and find what you need? To help you out, we’ve put together a cut out and keep 8-step guide to successful investing.

The list includes tips on how to manage your portfolio effectively – covering everything from diversification to saving tax efficiently – to help you build, manage and grow your investments with confidence and ease.

Stay invested

This may seem like an obvious tip but actually time in the market is more important than timing the market. We recommend you drip feed money into the market through regular investing.

Be diversified

Assets respond differently to the same events. Maintaining a diversified portfolio across different asset classes, sectors and geographies may provide a smoother ride.

Look ahead

It’s hard to not react to the headlines, especially when they’re gloomy. But remember that the market moves before the economy.


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Investors don’t wait for the dawn to break, so don’t become more bearish as the market falls – instead it is preferable to be fully invested, ahead of the upturn.

Get started

Time matters more than how much you save. Investing in your twenties is supercharged compared to your fifties. An investor who hesitates for even a handful of years is unlikely to ever catch up with their more prudent friends who get on with it. The early starter can even stop contributing in later years and still end up with a bigger pot.

Every cent counts

There’s power in small amounts. Developing the habit of regular investing is more important than how much you can save.

Take the right risks

Risk is rewarded in the long run. For example, the evidence of the last 120 years or so is that shares outperform bonds and cash over long periods. Over 18 years or longer shares have never underperformed other assets so if time is on your side then give yourself the best chance by taking sensible risks.

Know yourself

Invest when it feels hardest. Don’t follow the crowd. Be fearful when others are greedy and greedy when others are fearful. The best investment returns can be achieved when you swim against the tide, investing when most people are too anxious to do so.

Make the market work for you

Volatility is not the same as risk. Short term fluctuations are irrelevant as long as you intend to remain invested. What matters is when you crystallise a loss or a gain. Volatility creates opportunity.

Originally published by Fidelity