The iconic Polly Waffle chocolate bar will return to Australian supermarket shelves, after the brand was acquired by a South Australian confectionary company.
Robern Menz, the company that last year revived the Violet Crumble, will take ownership of the brand, trademark and famous recipe under an agreement with food production giant Nestle.
The Polly Waffle was created in Melbourne in 1947 and later manufactured by Nestle until it was discontinued in 2009.
Robern Menz will now undertake a project to recreate the bar, and assess whether it will be viable to base production in Adelaide.
Chief executive Phil Sims said there had been strong public support for the Polly Waffle’s revival.
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‘There are kids and even young adults out there who don’t really know what a Polly Waffle is and haven’t tasted it before,’ he said.
‘But there are also many devoted fans who have been campaigning hard for its return.’
Mr Sims said the company will embrace the challenge of re-introducing the bar to the local market.
‘As an Australian family owned business, we have a real affinity for local brands and to have the opportunity to revive them and bring them back into the market is such a privilege,’ he said.
‘We also love a challenge and are honoured to be the business that gets the chance to try to bring back the Polly Waffle.’