Salesforce (CRM) has garnered a new bullish outlook from Goldman Sachs, with the firm initiating coverage with a “Buy” rating and a $330 price target, citing the potential of artificial intelligence to drive growth in the software sector. The initiation comes amidst a flurry of analyst activity surrounding Salesforce’s prospects.
Goldman Sachs analyst Gabriela Borges, who assumed coverage of the software sector, believes the adoption of artificial intelligence will provide a “positive tailwind” to the total addressable market for software over the next decade. Borges also noted that Salesforce’s key performance indicators are beginning to show positive inflection points, suggesting a strengthening business outlook.
Price Targets
Recent analyst notes indicate a generally positive sentiment toward Salesforce. On December 4, 2025, Goldman Sachs reiterated its “Buy” rating with a price target of $385, highlighting the growing ARR of Salesforce’s AI-driven platforms like Agentforce and Data 360.
Further supporting the bullish view, Citizens maintained a “Market Outperform” rating with a $430 price target on October 17,, emphasizing Salesforce’s advancements in delivering the “agentic enterprise.” Piper Sandler named Salesforce a top pick for 2025, reiterating an “Overweight” rating and a $405 price target, expecting double-digit free cash flow growth and operating margin expansion. That particular call did not come to light, with a ~25% decline in Salesforce’s stock on the year.
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The market’s reaction to Wall St views will be more swayed by Salesforce’s ability to execute its AI strategy and maintain its growth trajectory after a tricky year. While the majority of analyst sentiment leans positive, the company must continue to demonstrate tangible results to justify the high expectations.
