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Vita Group has extended its deal to run Telstra-branded stores by another year.

The extension announced on Wednesday gives ASX-listed Vita Group rights to operate the retail sites through June 30, 2024.

‘This extension demonstrates confidence in the long-standing partnership between Vita and Telstra, as well as Vita’s ability to consistently execute strongly in market,’ Vita Group said.

Vita Group runs 105 Telestra-branded stores and 23 Telstra business centres, according to its latest annual report.

At 1119 AEDT, Vita Group shares were up 1.87 per cent at $1.09.

Telstra shares were down 1.14 per cent, at $3.03.