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Facebook on Wednesday reported a sharp jump in profits in the past quarter, with gains in its user base and strong ad growth as the social network appeared to see no impact from a controversy on privacy.
Profit in the first quarter of 2018 jumped 63 percent from a year ago to $5 billion, and total revenues increased 49 percent to $11.97 billion, Facebook said in an earnings update which topped most analyst forecasts.
Facebook chief executive Mark Zuckerberg, who has spent most of the past month on the fallout from the revelations on the hijacking of personal data by a political firm, sought to reassure investors about the company’s future despite the privacy row which has sparked investigations on both sides of the Atlantic
‘Despite facing important challenges, our community and business are off to a strong start in 2018,’ Zuckerberg said.
‘We are taking a broader view of our responsibility and investing to make sure our services are used for good. But we also need to keep building new tools to help people connect, strengthen our communities, and bring the world closer together.’
Facebook shares climbed more than 5.5 percent to $168.50 in after-hours trades that followed release of the earnings figures.
The report showed the number of people using Facebook monthly climbed 13 percent from last year to 2.2 billion as of the end of March, despite concerns that users would abandon the network following the misuse of data by Cambridge Analytica.
Facebook said another measure, daily active users, was up in all regions including the US and Europe.
‘At first look, we would characterize (these) results as a relief and is a sign that so far the damage from Cambridge appears contained although this will be a long three to six months ahead to steer through this storm,’ GHB Insights analyst Daniel Ives said in a research note.
Baird senior research analyst Colin Sebastian said in a note to investors that ‘at first glance, impact from data/privacy issues appears minimal.’
Facebook’s future
Zuckerberg faced questioning in two congressional panels earlier this month about revelations that personal data was harvested on 87 million users by Cambridge Analytica, a consultancy working for Donald Trump’s 2016 campaign.
He said he did not expect the scandal and investigations to have any major impact on Facebook’s business.
Although the impact of the scandal which broke in mid-March was unlikely to be reflected in the first quarter, the early signs suggest users and advertisers would remain.
‘Facebook is so large that it would take a lot of user defections to make a difference,’ eMarketer principal analyst Debra Aho Williamson said in  a recent report.
But Williamson said some of Facebook’s momentum was already fading due to other factors such as disinformation, social media fatigue and new platforms attracting young people.
‘Facebook has already essentially maxed out its penetration in the US,’ she said.
Facebook also announced Wednesday that its board of directors has authorized the buyback of an additional $9 billion worth of shares, raising its repurchase plan to $15 billion.
Regulators take aim
Facebook also faces a specter of regulation at home and abroad.
Two US senators introduced legislation Tuesday aimed at better protecting online privacy in response to the Facebook data scandal.
Facebook announced last week it would begin rolling out changes to how it handles private data to comply with forthcoming EU rules, with European residents seeing the measures first.
The European Parliament last week demanded Zuckerberg appear in person to answer questions about the Cambridge Analytica scandal, rejecting his offer to send a more junior executive in his place.
The EU is introducing tough new data protection rules, which Facebook has said it will comply with.