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THE MOST POPULAR SUMMER HOLIDAY DESTINATIONS AND ACTIVITIES AUSTRALIA-WIDE:

DESTINATIONS

*City or urban environment – 33 per cent

*Bush, outback or regional town – 33 per cent

*Beach or an island – 31 per cent

*On a ship – 4 per cent

ACTIVITIES

*Visit friends or family – 60 per cent

*Shopping – 56 per cent

*Restaurant or cafe – 52 per cent

*Beach or swimming pool – 45 per cent

* Scenic drive – 40 per cent

*Sporting event – 20 per cent

*Music festival – 16 per cent

Source: Nielsen poll commissioned by the TTF of 812 people in October 2017.