Businesses will now be able to register for the NSW Seniors Card program faster and more efficiently online, thanks to the new digital registration process officially going live from today.

Minister for Customer Service and Digital Government Victor Dominello said the new and improved digital registration process will save businesses time and make it easier for them to update their discounts and business details.

“Until now, businesses were required to submit paper forms and wait up to four weeks to get approved to join the program with on average just fifteen new businesses on boarded each month,” Mr Dominello said.

“With the new online registration process, we have the ability to register hundreds of new businesses every week. For most businesses the registration process will take less than 10 minutes.

“We have also added a new enhanced map experience that will provide seniors with a bird’s-eye view of the savings on offer.


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“Since launching the Digital Seniors Card in April, we have had an average of 24,000 seniors joining the program every month. Our digital savvy seniors are really enjoying the experience with a customer satisfaction rate of 90 per cent.”

Minister for Seniors Mark Coure said increasing business participation in the NSW Seniors Card program was a win-win for seniors and businesses.

“By reducing the registration time, we are making it much easier for businesses across the State to get involved in the program and promote themselves to the almost two million seniors in NSW,” Mr Coure said.

“The new digital platform will also allow new and existing businesses to easily update their discounts with the click of a button. This is a great opportunity for businesses to directly reach one of the State’s biggest markets.

“While giving them opportunity to connect with more customers, these businesses will ultimately be helping ease some of the pressure on seniors’ house hold budget.”

To register their business for the NSW Seniors Card program, business representatives must be authorised to act on behalf of the business by being listed as an associate in the Australian Business Register. If they are not, they’ll be guided through the steps for authorisation when they start their registration. Alternatively, they can supply a letter of authority.