KFC will stop using its classic ‘It’s Finger Lickin’ Good’ slogan after 64 years because it “doesn’t quite fit” the current environment of uncertainty created by the coronavirus pandemic.

The fried chicken fast-food chain has released new images of advertising posters and packaging that blur the words “Finger Lickin” so it says “Its …. Good”.

KFC expected to resume using the full slogan “when the time is right”.

“We find ourselves in a unique situation – having an iconic slogan that doesn’t quite fit in the current environment,” said Catherine Tan-Gillespie, global chief marketing officer at KFC.