When you decide to buy or sell shares, or in fact any financial instrument, you do not just tell your broker “buy this stock” and hope for the best. You need to specify how you want that trade to happen, and that’s where order types come in. The two most common order types are market orders and limit orders. Both execute trades, but they work in fundamentally different ways. One prioritises speed and certainty of execution, whilst the other puts more weight behind price control and discipline. It’s essential that you understand the difference between the two, as the wrong order type at the wrong time can cost you money, especially in volatile markets or with less liquid stocks. So let’s take a look at how each order type works, when to use them, and what to watch for when placing trades on the ASX, or any other market for that matter!

What Is a Market Order and How Does It Work?

A market order is an instruction to buy or sell shares immediately at the best available price in the market. When you place a market order, you’re essentially telling your broker: “Get this order in now, whatever the current price.” Market orders prioritise execution over price, and your broker will match your order with the best available bid (if you’re selling) or ask (if you’re buying) at that moment. In liquid stocks with tight bid-ask spreads, this usually means you’ll pay close to the last traded price. In less liquid stocks, or during volatile periods, the execution price can differ significantly from what you saw on your screen. Market orders typically execute within seconds during normal trading hours, provided there’s sufficient volume on the other side of the trade, and they are often the default choice on many trading platforms, or if speed matters more to you than securing a specific price.

How Market Orders Are Filled

When you submit a market order, the exchange matches it against existing orders in the order book. If you’re buying, your order will be filled by the lowest available ask price. If multiple sellers are offering shares at different prices, your order may be filled at multiple price levels until the full quantity is executed. For example, if you place a market order to buy 1,000 shares and there are only 600 shares available at $2.50, with the next 400 at $2.51, you’ll pay $2.50 for the first 600 and $2.51 for the remaining 400. This is called slippage, and it’s more common in smaller or less liquid stocks.

What Is a Limit Order and How Does It Work?

A limit order is an instruction to buy or sell shares only at a specified price or better. When you place a limit order, you’re setting a maximum price you’re willing to pay (if buying) or a minimum price you’re willing to accept (if selling). Limit orders prioritise price control over execution certainty, and your order will only fill if the market reaches your specified price. If it doesn’t, your order remains in the queue or expires unfilled, depending on the duration you’ve selected. This makes limit orders ideal when you have a target entry or exit price and you’re willing to wait, or miss the trade entirely, rather than pay more or receive less than you planned.

How Limit Orders Are Filled

When you place a limit buy order, it joins the queue of other buy orders at that price level. If the market price falls to your limit price, your order will be filled in order of priority (usually time priority, so first in, first out). Similarly, a limit sell order will only execute when the market price rises to meet or exceed your limit price. If the price never reaches your level, the order remains unfilled. Most brokers allow you to set the duration of a limit order. Common options include:
  • Good for day (GFD): The order expires at the end of the trading session if not filled.
  • Good till cancelled (GTC): The order remains active until you cancel it or it executes.
  • Good till date (GTD): The order expires on a specific date you choose.
Understanding duration settings is important. If you set a limit order as GFD and the market doesn’t reach your price that day, you’ll need to place a new order the next session if you still want the trade.

The Differences Between Order Types

The main trade-off between market orders and limit orders comes down to three factors: execution speed, price certainty, and execution risk.

Execution Speed

Market orders execute almost immediately during normal trading hours, provided there’s sufficient liquidity. Limit orders may execute quickly if the market is already at or near your limit price, but they can also sit unfilled for hours, days, or indefinitely if the price doesn’t reach your level.

Price Certainty

Limit orders give you complete control over the price you pay or receive. You know your maximum cost or minimum sale price upfront. Market orders offer no price certainty, meaning you’ll receive whatever the best available price is at the moment of execution, which can differ from the last traded price you saw, especially in fast-moving markets.

Execution Risk

Market orders guarantee execution (assuming there’s volume available), but you accept price risk. Limit orders guarantee your price, but you accept execution risk, meaning the trade may never happen if the market doesn’t reach your limit. Limit orders are typically considered the better option, but in highly liquid instruments where you care more about getting a fill, possibly for long term positions, or for dollar cost averaging in to a position, there is certainly a place for market orders. The right choice depends on your trading plan, the stock’s liquidity, current market conditions, and whether speed or price control matters more for that specific trade.

When to Use a Market Order

Market orders work best in situations where execution is more important than getting a specific price. Here are some common scenarios:
  • Liquid, high-volume stocks: In blue-chip ASX shares with tight bid-ask spreads and high daily volume, market orders usually execute very close to the displayed price with minimal slippage.
  • Urgent exits: If you need to exit a position quickly due to breaking news, a sudden price move, or a change in your risk tolerance, a market order ensures you get out immediately.
  • Small position sizes: If you’re buying or selling a small number of shares, the difference between a market order and a limit order may be negligible, and the simplicity of a market order can be worth it.
  • When you prioritise certainty over price: If you’ve decided you want to own a stock and you’re comfortable with the current price range, a market order ensures you enter the position without risking missing the trade.
Market orders are less suitable for illiquid stocks, volatile markets, or trades placed outside normal trading hours (such as pre-open or after-hours sessions), where price swings and wider spreads increase the risk of unfavourable execution.

When to Use a Limit Order

Limit orders are the better choice when price control matters more than immediate execution. Consider using a limit order in these situations:
  • Illiquid or small-cap stocks: Stocks with low volume and wide bid-ask spreads can produce significant slippage with market orders. A limit order protects you from paying too much or selling too cheaply.
  • Volatile market conditions: During periods of high volatility, prices can move sharply in seconds. A limit order ensures you don’t buy at a temporary spike or sell into a brief dip.
  • When you have a target entry price: If your analysis suggests a stock is fairly valued at $3.00 but it’s currently trading at $3.10, you can place a limit buy at $3.00 and wait for the market to come to you.
  • When you want to avoid chasing price: Limit orders enforce discipline by preventing you from paying more than you planned, which can help avoid emotional or impulsive trades.
  • Scaling into or out of positions: If you’re building or reducing a position over time, limit orders let you execute at predetermined price levels as the market moves.
The main risk with limit orders is non-execution. If the market never reaches your price, you miss the trade. This can be frustrating if the stock moves away from your limit and you end up paying more later—or missing the opportunity entirely.

Common Mistakes and What to Watch For

Both order types can produce unwanted results if used carelessly. Here are some common mistakes to avoid:

Using Market Orders in Illiquid Stocks

Placing a market order in a thinly traded stock can result in large slippage. Always check the bid-ask spread and recent volume before using a market order. If the spread is wide or volume is light, a limit order is usually safer.

Setting Unrealistic Limit Prices

Some traders set limit orders far below or above the current market price, hoping for a lucky fill. While this occasionally works, it usually results in missed trades. Set your limit price based on realistic support, resistance, or value analysis, not wishful thinking.

Ignoring Order Duration

If you place a limit order as “good for day” and forget to renew it, you may miss your intended trade the next day. Consider using GTC orders for longer-term strategies, but remember to monitor and cancel them if your plan changes.

Forgetting About Slippage in Fast Markets

Even in liquid stocks, market orders can experience slippage during earnings announcements, economic data releases, or market open and close. If you’re trading around these events, a limit order can protect you from overpaying in a sudden spike.

Not Adjusting for Market Conditions

Order type choice isn’t static. A strategy that works in calm markets may not suit volatile conditions. Review your order type choice based on current liquidity, volatility, and your own urgency.

Conclusion: Match Order Type to Your Trading Plan

Understanding the difference between market orders and limit orders is a foundational skill for anyone day trading or investing on the ASX. Neither order type is universally better, with each serving a different purpose depending on your priorities, and current market conditions. Market orders offer speed and certainty of execution, but at the cost of price control. Limit orders offer price control and discipline, but at the cost of execution certainty. As you build experience, you’ll develop an intuitive sense for when each order type fits. In the meantime, consider using market orders in liquid stocks when execution matters most, and use limit orders in almost other cases when price control, discipline, or illiquidity make waiting worthwhile. Pairing good order execution habits with strong psychology and a solid trading strategy will help you trade with greater confidence and control.
The Bull Team
The Bull Team is a group of finance writers and journalists that provide commentary and insights on the Australian stock market and beyond.