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Veteran Australian media executive Ed Harrison is the new chief executive of Isentia Group.

Mr Harrison steps into the role of managing director and CEO at the media monitoring and analysis group following the exit of his predecessor, John Croll, in February.

The appointment was announced on the same day Isentia reaffirmed its full-year earnings guidance of $32 million to $36 million – sending its shares sharply higher.

In June this year Mr Harrison ended a four-year term as CEO of online Seven West Media-Verizon joint venture Yahoo7, and he has previously held sales and management roles at Fairfax Media and outdoor advertising giant JCDecaux.

Isentia chairman Doug Snedden said Mr Harrison had expertise in traditional and digital media as well as product development.

In a statement, Mr Harrison said he was “delighted to be joining an iconic company”.

“Like many organisations, Isentia is facing a number of challenges associated with the rapidly changing media landscape,” he said.

Mr Croll announced his resignation from the CEO role as Isentia in February with six months’ notice but exited the company in May, with Mr Snedden stepping in as executive chairman.

Mr Croll’s February announcement, after almost 20 years as CEO, came on the same day Isentia posted a $4 million half-year loss.

Isentia has suffered shrinking revenue in its core media intelligence business and in 2017 shut down a content marketing business bought two years earlier in a $48 million deal.

Mr Harrison will start as CEO on August 6 with a base salary of $676,000, a sign-on share rights award worth the same amount and an annual incentive plan worth up to 125 per cent of his fixed pay.

Isentia shares gained 8.5 cents, or 12.1 per cent, to 78.5 cents on Friday.